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Demographics
Workforce Demographics
Over 50% of Covina’s workforce has attended college, with more than one-quarter having completed an associates degree or better. The workforce is 60% white collar with overall approximately 30% in management, business, financial operations or professional occupations. These employees represent a considerable resource to firms seeking to locate in the city. Almost 50% of Covina’s workforce commutes more than 30 minutes outside the community and would prefer to work closer to home. Four universities and two community colleges are within a five-mile radius.
Pop-Facts: Demographic Snapshot (Claritas 2010) Citrus Avenue at Badillo 1-, 3-, and 5-mile radius
Retail Demographics
 Covina’s 5-mile trade area is a market of almost half a million with a total retail demand of $5.6 billion. The 3-mile trade area is similarly impressive, with a population of almost 190,000 and a $2.4 billion dollar market. The City itself has retail sales of $800 million and outperforms both Los Angeles County and California with 134% and 124% greater sales per capita respectively.
The 5-mile trade area is seriously under-served in almost every category, with Electronics, Food & Beverage, Clothing, Sporting Goods, and General Merchandise among the most notable categories.
The trade area is affluent, with average household incomes of $84,334 in the 5-mile trade area and $80,872 in the 3-mile trade area. Consumers are overwhelmingly homeowners at over 66% and 68% in the 5-mile and 3-mile trade areas respectively. Family households predominate at almost 80% in the 5-mile trade area.
See below for downloadable full reports.
| Trade Area |
|
One Mile |
Three Mile |
Five Mile |
| Population |
2010 |
24,032 |
186,248 |
445,683 |
| |
|
|
|
|
| |
2015 |
24,803 |
192,495 |
460,102 |
| |
Increase |
3.21% |
3.35% |
3.24% |
| Median Age |
|
35.08 |
34.29 |
33.89 |
| Income |
Average Household Income |
$66,649 |
$80,872 |
$84,334 |
| |
Median Household Income |
$55,007 |
$66,670 |
$68,701 |
| |
Per Capita Income |
$22,872 |
$24,142 |
$23,956 |
| Family Households |
|
70.71% |
77.82% |
79.98% |
| Household Size |
|
2.91 |
3.34 |
3.50 |
| Education |
Attended College |
54.29% |
53.65% |
53.25% |
| |
Degree |
27.79% |
30.23% |
31.28% |
| Employment |
White Collar |
61.36% |
58.21% |
58.65% |
| |
Blue Collar |
22.02% |
24.43% |
24.64% |
| |
Service and Farm |
16.62% |
17.36% |
16.71% |
| Housing |
Owner Occupied |
46.92% |
66.31% |
68.39% |
| |
Median Value |
$373,699 |
$360,347 |
$361,243 |
Downtown and Citrus Avenue Retail Corridor:
Pop-Facts: Demographic Quick Facts (Claritas 2010) Citrus Avenue at Badillo 1-, 3-, and 5-mile radius
Pop-Facts: Demographic Snapshot (Claritas 2010) Citrus Avenue at Badillo 1-, 3-, and 5-mile radius
Pop-Facts: RMP Opportunity Gap - Retail Stores 2010 (Claritas 2010) Citrus Avenue at Badillo 1-, 3-, and 5-mile radius
Area Map (Claritas 2010) Citrus Avenue at Badillo 1-, 3-, and 5-mile radius
Azusa Avenue Retail Corridor:
Pop-Facts: Demographic Quick Facts (Claritas 2010) Azusa Avenue at San Bernardino 1-, 3-, and 5-mile radius
Pop-Facts: Demographic Snapshot (Claritas 2010) Azusa Avenue at San Bernardino 1-, 3-, and 5-mile radius
Pop-Facts: RMP Opportunity Gap - Retail Stores 2010 (Claritas 2010) Azusa Avenue at San Bernardino 1-, 3-, and 5-mile radius
Area Map (Claritas 2010) Azusa Avenue at San Bernardino 1-, 3-, and 5-mile radius
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