Over 50% of Covina’s workforce has attended college, with more than one-quarter having completed an associates degree or better. The workforce is 60% white collar with overall approximately 30% in management, business, financial operations or professional occupations. These employees represent a considerable resource to firms seeking to locate in the city. Almost 50% of Covina’s workforce commutes more than 30 minutes outside the community and would prefer to work closer to home. Four universities and two community colleges are within a five-mile radius.
Covina’s 5-mile trade area is a market of almost half a million with a total retail demand of $5.6 billion. The 3-mile trade area is similarly impressive, with a population of almost 190,000 and a $2.4 billion dollar market. The City itself has retail sales of $800 million and outperforms both Los Angeles County and California with 134% and 124% greater sales per capita respectively.
The 5-mile trade area is seriously under-served in almost every category, with Electronics, Food & Beverage, Clothing, Sporting Goods, and General Merchandise among the most notable categories.
The trade area is affluent, with average household incomes of $84,334 in the 5-mile trade area and $80,872 in the 3-mile trade area. Consumers are overwhelmingly homeowners at over 66% and 68% in the 5-mile and 3-mile trade areas respectively. Family households predominate at almost 80% in the 5-mile trade area.
See below for downloadable full reports.
Downtown and Citrus Avenue Retail Corridor:
Pop-Facts: Demographic Quick Facts (Claritas 2010) Citrus Avenue at Badillo 1-, 3-, and 5-mile radius
Azusa Avenue Retail Corridor:
Pop-Facts: Demographic Quick Facts (Claritas 2010) Azusa Avenue at San Bernardino 1-, 3-, and 5-mile radius