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Demographics
Workforce Demographics
Over 50% of Covina’s workforce has attended college, with more than one-quarter having completed an associates degree or better. The workforce is 60% white collar with overall approximately 30% in management, business, financial operations or professional occupations. These employees represent a considerable resource to firms seeking to locate in the city. Almost 50% of Covina’s workforce commutes more than 30 minutes outside the community and would prefer to work closer to home. Four universities and two community colleges are within a five-mile radius.
Pop-Facts: Demographic Snapshot (Claritas 2009) Citrus Avenue at Badillo 1-, 3-, and 5-mile radius
Retail Demographics
 Covina’s 5-mile trade area is a market of almost half a million with a total retail demand of $6.4 billion. The 3-mile trade area is similarly impressive, with a population of almost 190,000 and a $2.7 billion dollar market. The City itself has retail sales of $800 million and outperforms both Los Angeles County and California with 134% and 124% greater sales per capita respectively.
The 5-mile trade area is seriously under-served in almost every category, with Electronics, Food & Beverage, Clothing, Sporting Goods, and General Merchandise among the most notable categories.
The trade area is affluent, with average household incomes of $81,846 in the 5-mile trade area and $78,220 in the 3-mile trade area. Consumers are overwhelmingly homeowners at over 67% and 65% in the 5-mile and 3-mile trade areas respectively. Family households predominate at almost 80% in the 5-mile trade area.
See below for downloadable full reports.
| Trade Area |
|
One Mile |
Three Mile |
Five Mile |
| Population |
2009 |
23,713 |
185,803 |
446,067 |
| |
|
|
|
|
| |
2014 |
24,636 |
193,087 |
464,292 |
| |
Increase |
3.89% |
3.92% |
4.09% |
| Median Age |
|
34.96 |
34.13 |
33.72 |
| Income |
Average Household Income |
$64,747 |
$78,220 |
$81,846 |
| |
Median Household Income |
$53,804 |
$64,864 |
$66,905 |
| |
Per Capita Income |
$22,202 |
$23,338 |
$23,227 |
| Family Households |
|
70.74% |
77.80% |
79.99% |
| Household Size |
|
2.91 |
3.34 |
3.51 |
| Education |
Attended College |
52.07% |
50.66% |
49.98% |
| |
Degree |
23.59% |
25.77% |
26.77% |
| Employment |
White Collar |
62.55% |
59.63% |
59.77% |
| |
Blue Collar |
23.24% |
25.67% |
26.09% |
| |
Service and Farm |
14.21% |
14.70% |
14.14% |
| Housing |
Owner Occupied |
45.95% |
65.27% |
67.47% |
| |
Median Value |
$438,455 |
$414,335 |
$412,062 |
Downtown and Citrus Avenue Retail Corridor:
Pop-Facts: Demographic Quick Facts (Claritas 2009) Citrus Avenue at Badillo 1-, 3-, and 5-mile radius
Pop-Facts: Demographic Snapshot (Claritas 2009) Citrus Avenue at Badillo 1-, 3-, and 5-mile radius
Pop-Facts: RMP Opportunity Gap - Retail Stores 2009 (Claritas 2009) Citrus Avenue at Badillo 1-, 3-, and 5-mile radius
Area Map (Claritas 2008) Citrus Avenue at Badillo 1-, 3-, and 5-mile radius
Azusa Avenue Retail Corridor:
Pop-Facts: Demographic Quick Facts (Claritas 2009) Azusa Avenue at San Bernardino 1-, 3-, and 5-mile radius
Pop-Facts: Demographic Snapshot (Claritas 2009) Azusa Avenue at San Bernardino 1-, 3-, and 5-mile radius
Pop-Facts: RMP Opportunity Gap - Retail Stores 2009 (Claritas 2009) Azusa Avenue at San Bernardino 1-, 3-, and 5-mile radius
Area Map (Claritas 2009) Azusa Avenue at San Bernardino 1-, 3-, and 5-mile radius
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